3 best WhatsApp marketing softwares
WhatsApp is the most effective communication platform for your business. It helps to reach out to your audience, build connections, and promote your brand.
WhatsApp Marketing Software helps you do this where you can automate many processes of your business and also allows you to build chatbots and workflows to save time.
There are 2 ways you can be connected to your audience using WhatsApp,
- One is the Whatsapp business app, which most of us use for various business needs. You can use this on your mobile phone or at the URL web.whatsapp.com. This is good for small businesses that want to have limited conversations with their audience.
- The second is the WhatsApp business platform that uses APIs to put messaging to work for your business. This is for the companies who want to engage with their audience frequently and for various reasons like sending updates, authentications, etc. This is provided by various WhatsApp marketing software Wati, Guspsup, etc. (Note: To use the WhatsApp business platform there are some prerequisites by Meta, you need to have a verified Meta business manager account, and your business should be GST registered. This service is only provided by WhatsApp marketing software and not on your mobile phones. This is very different from the normal WhatsApp & WhatsApp business apps that we use in our daily lives. It is also suggested that the mobile number that you are using for WhatsApp Business API, should not have any active WhatsApp account.)
You can read about detailed differences between both in this blog.
So if you are a medium to large enterprise and want to be connected to your audience and have effective communication, you should be using WhatsApp marketing software that suits your requirements. It uses WhatsApp Business API to broadcast your message to a larger audience in real-time.
These software have features like broadcast (send messages), chatbots, automation, workflows, integration, analytics, etc. that optimize your business process and help you stay connected to your audience. Some software also provides API docs to customise the software as per your business requirements.
There are few reliable bulk WhatsApp marketing software like Growby (formerly known as Whatso), using which you can send bulk WhatsApp messages without using Official API.
Best WhatsApp marketing software
The demand and use of this Whatsapp marketing software have increased exponentially in the last couple of years and are expected to increase even further in the coming years.
To meet this increasing demand, various software/tools are available in the market with several helpful features.
Based on my experience of using a few WhatsApp marketing software I am sharing a comparison of 3 best WhatsApp marketing software that you should try and select one that best suits your requirements. Using this software personally has made my marketing efforts a lot easier in terms of the promotion of products and staying in touch with customers.
Wati
Wati provides a WhatsApp Business API platform that can automate the marketing, sales, service and support processes that help you grow your business. It is the best fit for a business of all sizes who wants to automate their process.
Organizations like Changi Airport, Edureka, Emami, JP Morgan, Vedantu, ITC, and others use it for various business processes.
It provides a 7-day free trial without adding a debit/credit card. Go to www.wati.io and sign up for a free trial to explore how it suits your requirements.
Growby (formerly Whatso)
Growby is the popular bulk WhatsApp marketing software with thousands of clients across the globe. It has limited features but is a good fit for small & medium size businesses that want to just stay connected with their audience with limited messages about their company, product/service.
It provides a free plan with limited features. Go to www.growby.net and sign up for a free trial to explore how it suits your requirements.
Gupshup
Gupshup mainly focuses on conversational marketing and if you are a large enterprise that wants to have an entire custom process set up, this is an ideal software for you. It is being used by large companies like TATA, CitiBank, YouTube, Walmart, etc.
They do not have a free trial option, but you can visit their website www.gupshup.io connect to their team with your requirements and they will help you customize your business process.
Comparison between Wati, Growby, Gupshup
Based on my experience of using these 3 software I have listed down important pointers that will help you explore which software will fit your requirements. Explore these and include WhatsApp marketing software in your business to optimize your process and be connected to your audience.
Conclusion
There are dozens of WhatsApp marketing software available on the market. Based on my personal experience after using several software I have shortlisted 3 best ones and have mentioned some important pointers that will help you decide which software is the best fit for your business.
Do you have any clarification about the topic? Let me know in the comments below.
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