8 reasons to use WhatsApp marketing software
The demand for WhatsApp marketing software has skyrocketed in the last couple of years. Many companies have come up with this software to fulfil the demand. Before we see why your business should adopt WhatsApp marketing software, let us understand what WhatsApp marketing is.
What is Whatsapp marketing?
WhatsApp is the most popular messaging app of the decade. It started in the year 2009, and today it has become the most common household name.
As of January 2022, it has more than 2 billion users worldwide.
WhatsApp has two versions,
- Normal version – This is a basic version used by most of the population with the option to send messages, images, short videos, files, voice messages, and contacts to other WhatsApp users. On WhatsApp, you can create groups with WhatsApp users and also make voice and video calls.
- WhatsApp Business – It has all the features of the normal version and in addition to it, you can create a profile about your business, display your business product/service catalogue, set up automated messages, and broadcast your message to more than one WhatsApp user at once, etc.
WhatsApp marketing refers to promoting the products/services of a business or engaging your audience through the most popular messenger app “WhatsApp”.
WhatsApp marketing helps you send a personalized form of communication to your audience.
Technically using regular WhatsApp you can send marketing campaigns but it is not suggested, you might fall into a problem if you send it to a large number of WhatsApp users.
Typically businesses/marketers use WhatsApp Business or WhatsApp Business API to manage conversations with their audience.
WhatsApp Business vs WhatsApp Business API
WhatsApp Business
WhatsApp Business is a free app built considering small business owners in mind.
It helps engage the audience, accelerates sales and drives better customer support.
Here business owners can create an in-app store with information about products, pricing, information like opening hours, physical location, and links to their website and social media.
In addition to a business profile and product catalogue, you can set up quick replies and broadcast messages (up to 256 numbers at a time). These features help you stay connected to your audience.
For the audience, there is very little difference between WhatsApp and WhatsApp Business. They will receive messages from you in their regular WhatsApp.
Tip: If you are a small business owner and want to send some promotional message to your audience, but using regular WhatsApp will not allow you to send messages to more than 256 users, you can use the bulk WhatsApp sender tool (Whatso) to send up to 1000 message every month.
WhatsApp Business API
WhatsApp Business API was built to help medium and large businesses to provide customer support and deliver important notifications to the customers.
WhatsApp Business API gives you full access to how you can use WhatsApp for your marketing activity. You can connect to your CRM and manage the conversation of your audience in a single place.
If you are a marketer/developer and want to know more about WhatsApp Business API, Click here.
Check out the 4 best WhatsApp marketing software
WhatsApp Business API is the API given by WhatsApp to manage large no of conversations and doesn’t have any front-end interface. Using API gives you more advanced features than the mobile application, and also allows you to send mass marketing campaigns to your audience on WhatsApp.
To make use of these features, it is advisable to connect your WhatsApp Business account to your CRM. If your company doesn’t use any CRM then you can approach some 3rd party companies like Wati, Gupshup, etc. to manage your conversations with your audience. These companies will charge some basic monthly fees as platform fees.
One crucial point that cannot be missed is that API is not free. You get 1000 conversations per month free with WhatsApp business API, After the first 1000 conversations, there is a fixed charge per message by WhatsApp which you need to pay.
To get started with WhatsApp Business API, first, you need to choose an officially approved business solution provider by Meta to access a full range of services. Create a WhatsApp business account (if you don’t have one). Through the solution provider connect your CRM with WhatsApp Business API. After a quick set-up and verification process, you will be ready to start sending your messages to your audience.
Benefits of using WhatsApp Marketing Software & why businesses should adopt it
As of January 2022, monthly more than 2 billion users are active on WhatsApp, i.e. around 25% of the world’s population. This number is just huge. It is the most popular messaging app across all age groups. So reaching them over WhatsApp is the best available option today for any kind of business.
India ranks top in terms of WhatsApp users with 340 million monthly users, followed by Brazil with almost 100 million, and then the United States with more than 68 million users.
Most popular global mobile messenger apps as of January 2022, based on the number of monthly active users
Source: Statista
Apart from the number of audiences on WhatsApp, check out the reasons below, why your business should use WhatsApp marketing software,
- Most popular messaging App
- 98% open rate, compared to 22% of emails
- Engage and build relationships with personalized communication with your audience
- Reach out to customers / potential customers directly, even international audience
- Faster response time
- Over 59% of people say that they get a faster response from businesses that use message apps compared to traditional channels.
- Integrate your WhatsApp marketing software with CRM software and automate your marketing process
- Low cost
Conclusion
Seeing the benefits of WhatsApp marketing software it is clear that it’s the need for an hour for businesses, especially small and medium businesses. We have discussed that WhatsApp is the most popular platform used by the population, and using this software gives you results faster, builds your brand, makes use of it in multichannel marketing strategy, and the most important part is that it’s cost-effective compared to other marketing forms. So I believe there should be no looking back in trying WhatsApp marketing software like Wati and understanding how best it can help your business.
Do you have any clarification about the topic? Let me know in the comments below.
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